Design & Artwork
Virtual, realistic visualisations are becoming increasingly important in all industries, especially in the field of packaging design. Due to constant digitalisation, a simple 1D or 2D image representation is no longer sufficient. From both a business and strategic point of view, the "3D Packshot" sector is becoming increasingly popular.
A major advantage of this is that the quality of these 3D product visualisations is so high that it is impossible to distinguish between a 3D packshot and a 3D product visualisation. Photo taken in realityis hardly recognisable. This saves a huge amount of time and money on time-consuming photo shoots. Product visualisations in the form of 3D packshots are always efficient replacement models. This refers not only to the cost, but rather to the fact that, in contrast to classic photo production, there are no design and creative restrictions with CGI visuals or 3D packshots.
For this reason, we have specialised in digital product presentation, so-called 3D packaging. Photorealistic, emotionalising & convincing: packaging as high-quality 3D product visualisations
Although product images in 2D have improved in quality in recent years, they often do not provide enough information and are sometimes boring or too ordinary.
360 degree visualisations of packaging, also known as 3D renderings, which correspond in size, colour and feel to the original 100% models, can lead many customers to greater interest and enthusiasm. The 3D packshots show different views of the product in high quality. This allows every single part of the packaging to be inspected and scrutinised down to the smallest detail. Especially in the design and conception phase of a product, a photorealistic 3D packshot proves to be a major step forward in increasing efficiency.
3D packshots are preferably used in industry and retail for active product marketing, both in print and online. Among other things, on the homepage, in online shops, in advertisements, catalogues and on posters. The 3D models are also particularly suitable for digital advertising communication in the form of commercials and product videos, which are then played on television, in cinemas or directly in supermarkets at the point of sale. In today's age of constant digitalisation, this has therefore developed into a medium that has become indispensable.
Are you interested in photorealistic 3D packshots of your product packaging and packaging designs? Please feel free to contact us.
Marc Talmon Gros
Managing Director
marc.talmongros@kostlin.de